Zara: ZARA BASEZ

Sep 2024

Zara Basez is a fashion campaign centered on a series of contemporary menswear editorials. Photographed and directed by Gus&Lo, the project explores relaxed silhouettes and workwear-inspired attire, showcasing a collection of layered knitwear, cargo trousers, and casual sets. The production leans into a clean, editorial aesthetic, utilizing soft, directional lighting to highlight the intricate textures of the garments. The studio environment is defined by large-scale, sculptural fabric backdrops and quilted installations created by set designer Sylvain Cabouat, which provide a nuanced, moody contrast to the apparel. Styling by Alba Vicario anchors the series with a focus on neutral palettes and modern proportions, supported by hair styling from Alexander Soltermann and casting by Sigrid Bravo. The work maintains a cohesive commercial edge throughout.

Editorial, Clean, Vertical

White Seamless

Advertising Campaign