Zara

Sep 2024

Zara Basez is a fashion campaign centered on a series of contemporary menswear looks, featuring relaxed workwear-inspired silhouettes and layered separates. Captured by photography and directing duo Gus&Lo, the project leans into an editorial aesthetic characterized by clean, architectural lines and a focus on textural interplay. The collection is presented against minimalist studio settings, incorporating large-scale draped and quilted fabric installations to create organic, sculptural backgrounds. The visual identity relies on directional soft lighting and a curated color palette that ranges from neutral tones to warm mustard accents. Styling by Alba Vicario highlights the movement and proportions of the garments, supported by the deliberate set design of Sylvain Cabouat and hair styling by Alexander Soltermann. Casting by Sigrid Bravo features models Khalifa Saliu, Timo Pan, Yuto Ebihara, and Zion Walder, emphasizing a polished, cohesive presentation across the series.

Editorial, Clean, Vertical

High Street Fashion

White Seamless

Advertising Campaign