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Brand
Zara
ProjectZARA BASEZ
Model in black hoodie and cap standing against a large white draped fabric backdrop for Zara Basez

Zara ZARA BASEZ 2024

Associated creatives

Gus&Lo
Gus&LoPhotographer
Gus&Lo
Gus&LoDirector
Alba Vicario
Alba VicarioFashion Editor/Stylist
Alexander Soltermann
Alexander SoltermannHair Stylist
Sigrid Bravo
Sigrid BravoCasting Director
Sylvain Cabouat
Sylvain CabouatSet Designer
Khalifa Saliu
Khalifa SaliuModel
Timo Pan
Timo PanModel
Yuto Ebihara
Yuto EbiharaModel
Zion Walder
Zion WalderModel

Tags

man in black hoodieblack hoodiehoodieman wearing capblack capcapman standingmale model

Description

This fashion editorial image from the Zara Basez project, photographed by Gus&Lo with styling by Alba Vicario, captures a model standing against a large, sculptural white draped backdrop. The subject wears a dark hooded sweatshirt, loose trousers, and a cap, creating a contemporary silhouette. The lighting is soft and directional, highlighting the textures of both the apparel and the expansive background structure. The composition emphasizes clean lines and a moody yet polished aesthetic.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign