Zara ZARA BASEZ 2024

Description

This fashion campaign image for Zara Basez features a male model standing centrally against a large, textured white quilted fabric installation that creates an organic, sculptural background. The model wears a coordinated white outfit consisting of a long-sleeved sweatshirt, matching shorts, a bucket hat, and dark sunglasses. He accessorizes with a dark lanyard and wears dark-toned boots with light uppers. The lighting is soft and directional, highlighting the fabric's quilting details and the clean textures of the clothing. Photography by Gus&Lo with styling by Alba Vicario.

Style

Editorial, Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Textured Backdrop

Context

Advertising Campaign