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Brand
Zara
ProjectZARA BASEZ
Three male models in contemporary apparel posing against a studio backdrop for Zara Basez, photographed by Gus&Lo.

Zara ZARA BASEZ 2024

Associated creatives

Gus&Lo
Gus&LoPhotographer
Gus&Lo
Gus&LoDirector
Alba Vicario
Alba VicarioFashion Editor/Stylist
Alexander Soltermann
Alexander SoltermannHair Stylist
Sigrid Bravo
Sigrid BravoCasting Director
Sylvain Cabouat
Sylvain CabouatSet Designer
Khalifa Saliu
Khalifa SaliuModel
Timo Pan
Timo PanModel
Yuto Ebihara
Yuto EbiharaModel
Zion Walder
Zion WalderModel

Tags

three male modelsmale modelsthree menZara Basez fashion campaignfashion campaign

Description

This fashion campaign image for Zara Basez features three male models posed in a minimalist studio setting against a sculptural white backdrop. Photographed by Gus&Lo with direction by Gus&Lo and styling by Alba Vicario, the subjects wear modern casual apparel including neutral shirts, trousers, and dark layers. Hair styling is provided by Alexander Soltermann and casting by Sigrid Bravo, complemented by set design from Sylvain Cabouat. The moody lighting and clean composition emphasize the textural contrast of the garments.

Style

Vertical, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Jet Black (50%)
Cream (50%)

Background

White Seamless

Context

Advertising Campaign