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Brand
Zara
ProjectZARA BASEZ
Model standing against a large draped fabric backdrop wearing neutral cargo pants and a t-shirt with a jacket tied across his shoulders

Zara ZARA BASEZ 2024

Associated creatives

Gus&Lo
Gus&LoPhotographer
Gus&Lo
Gus&LoDirector
Alba Vicario
Alba VicarioFashion Editor/Stylist
Alexander Soltermann
Alexander SoltermannHair Stylist
Sigrid Bravo
Sigrid BravoCasting Director
Sylvain Cabouat
Sylvain CabouatSet Designer
Khalifa Saliu
Khalifa SaliuModel
Timo Pan
Timo PanModel
Yuto Ebihara
Yuto EbiharaModel
Zion Walder
Zion WalderModel

Tags

man posing in cargo pantsman in cargo pantscargo pantsmodel in studiomale model

Description

This portrait from the Zara Basez project features a model posing against a large, billowing parachute-like fabric backdrop in a studio setting. Photographed by Gus and Lo with styling by Alba Vicario, the subject wears loose-fitting neutral cargo pants, a matching t-shirt, and an outer layer tied casually across the shoulders. The composition utilizes soft lighting to accentuate the textures of the apparel and the expansive pleated backdrop. Direction by Gus and Lo and set design by Sylvain Cabouat complete the clean, contemporary aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Beige (60%)
Nude / Sand (40%)

Background

White Seamless

Context

Advertising Campaign