Zara

Mar 2025

Zara presents a menswear editorial campaign tied to the Super Bowl, featuring a series of portraits and lifestyle captures that evoke a nostalgic, Americana-inspired aesthetic. Photographed and directed by Harrison Boyce, the visuals place the collection within everyday suburban and urban settings—ranging from vintage record stores and quiet residential streets to expansive athletic fields. The imagery leans into a clean, filmic quality through the use of analogue techniques and warm, natural light. Stylist Alba Vicario brings a layered, textured approach to the menswear, focusing on casual staples like crewneck sweaters, oversized jackets, and patterned overshirts. Hair styling by Erol Karadağ complements the candid, lifestyle-oriented feel, with model Christopher Smith providing a consistent focal point throughout the series.