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A young Black man seated among rows of blue stadium seats wearing a grey sweatshirt and dark trousers.
Black man wearing a grey collegiate sweatshirt and white collared shirt against an open blue sky.
Young Black man with dreadlocks browsing vinyl records in a record store wearing a dark overshirt.
A young Black man in a dark bomber jacket and khaki trousers leans against a street sign in front of a roadside commercial sign.
A young Black man wearing a dark jacket and cream trousers standing surrounded by vinyl records in a record store.
Vintage yellow and dark metal public payphone mounted on an outdoor post in direct sunlight.
A man wearing dark sunglasses, grey trousers, and a dark vest stands on a sidewalk outside a laundry building exterior.
A man in a blue denim outfit walking on a sidewalk in front of a storefront for Zara
A young Black man posing outdoors in a dark jacket and wide-leg trousers while leaning against a vintage gold car in front of a house.
Full-length portrait of a male model wearing an off-white jacket and trousers standing against a brick building exterior.
Young Black man in a brown work jacket and matching shorts walking along a suburban sidewalk past a white picket fence and houses
Wooden utility pole with New York Av and Front St street signs and overhead cables against a clear blue sky.
A model standing on a green American football field marked with white yard lines and numbers under natural sunlight.
A young Black man seated among rows of blue stadium seats wearing a grey sweatshirt and dark trousers.
Black man wearing a grey collegiate sweatshirt and white collared shirt against an open blue sky.
Young Black man with dreadlocks browsing vinyl records in a record store wearing a dark overshirt.

Zara Super Bowl 2025

About

This fashion editorial campaign for Zara captures a narrative-driven aesthetic, blending sportswear influences with a nostalgic, suburban sensibility. Photographed and directed by Harrison Boyce, the series leans into an analogue film quality, utilizing natural light and warm color grading to frame its subject against classic Americana backdrops like vinyl record stores, residential streets, and stadium turf. Featuring model Christopher Smith, the project explores a relaxed, layered approach to menswear. The editorial is styled by fashion editor Alba Vicario, with hair styling by Erol Karadağ, grounding the aesthetic in clean, earth-toned palettes and vintage-inspired silhouettes. The imagery employs a minimalist, observational technique, punctuated by shots of architectural details and public spaces.

Brand

Zara

Credits

Harrison Boyce
Photographer
Harrison Boyce
Director
Alba Vicario
Fashion Editor/Stylist
Erol Karadağ
Hair Stylist
Christopher Smith
Model
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