Zara: Super Bowl

Mar 2025

This fashion editorial campaign for Zara captures a narrative-driven aesthetic, blending sportswear influences with a nostalgic, suburban sensibility. Photographed and directed by Harrison Boyce, the series leans into an analogue film quality, utilizing natural light and warm color grading to frame its subject against classic Americana backdrops like vinyl record stores, residential streets, and stadium turf. Featuring model Christopher Smith, the project explores a relaxed, layered approach to menswear. The editorial is styled by fashion editor Alba Vicario, with hair styling by Erol Karadağ, grounding the aesthetic in clean, earth-toned palettes and vintage-inspired silhouettes. The imagery employs a minimalist, observational technique, punctuated by shots of architectural details and public spaces.