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  • ·Zara Super Bowl Editorial by Harrison Boyce
Brand
Zara
ProjectSuper Bowl
A young Black man wearing a dark jacket and cream trousers standing surrounded by vinyl records in a record store.

Zara Super Bowl 2025

Associated creatives

Harrison Boyce
Harrison BoycePhotographer
Harrison Boyce
Harrison BoyceDirector
Alba Vicario
Alba VicarioFashion Editor/Stylist
Erol Karadağ
Erol KaradağHair Stylist
Christopher Smith
Christopher SmithModel
Tamel Lee
Tamel LeeModel

Tags

black man standingblack manman standingblack jacketdark jacketcream trouserswhite trouserscrewneck sweaterlayered menswear

Description

A young Black man poses inside a record store surrounded by bins and shelves filled with vinyl records and music media. He wears a dark button-up jacket over a charcoal crewneck sweater and checked collared shirt, paired with relaxed cream trousers and a small black accessory hanging from his waistline. The setting features rows of vinyl record sleeves and cassette tapes on display racks under diffused ambient lighting. Created for Zara's Super Bowl project, photographed and directed by Harrison Boyce with styling by Alba Vicario and hair styling by Erol Karadağ.

Style

Editorial, Square, Retro

Techniques

Soft Light

Industries

High Street Fashion

Color

Off-Black (40%)
Cream (30%)
Charcoal (20%)

Background

Retail Store

Context

Advertising Campaign