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Brand
ProjectSuper Bowl
Vintage yellow and dark metal public payphone mounted on an outdoor post in direct sunlight.

Zara Super Bowl 2025

Associated creatives

Tags

Description

An outdoor still life featuring a retro public payphone mounted against a dark booth pillar under direct sunlight. The telephone fixture showcases a curved yellow side profile accented with white trim, surrounding a metallic keypad unit labeled with teal text. Harsh, angled daylight creates sharp architectural shadows across the pavement and wall in the background. Photographed by Harrison Boyce for Zara.

Style

Editorial, Vertical, Warm, Retro

Techniques

Hard Light

Industries

High Street Fashion

Color

Off-Black (40%)
Golden Yellow (30%)
Silver (30%)

Background

Street

Context

Advertising Campaign