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Brand
Zara
ProjectSuper Bowl
A young Black man posing outdoors in a dark jacket and wide-leg trousers while leaning against a vintage gold car in front of a house.

Zara Super Bowl 2025

Associated creatives

Harrison Boyce
Harrison BoycePhotographer
Harrison Boyce
Harrison BoyceDirector
Alba Vicario
Alba VicarioFashion Editor/Stylist
Erol Karadağ
Erol KaradağHair Stylist
Christopher Smith
Christopher SmithModel
Tamel Lee
Tamel LeeModel

Tags

black man leaning on vintage carblack man standingblack manman in dark jacketdark jacketwide leg trousersvintage gold carvintage sedangold car

Description

Shot by Harrison Boyce for Zara's Super Bowl project with styling by Alba Vicario and hair by Erol Karadağ, this image features a model standing in front of a vintage gold luxury sedan on a residential suburban street. He wears a dark zip jacket layered over a collared shirt and athletic-style jersey, paired with loose-fitting black trousers and leather dress shoes. The setting features a white single-family suburban home with a green lawn under clear daylight, creating a nostalgic narrative aesthetic.

Style

Editorial, Horizontal, Retro, Nostalgic

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (70%)
Pure White (20%)

Background

House

Context

Advertising Campaign