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Brand
Ulla Johnson
ProjectUlla Johnson Autumn Winter 2025 Campaign
Model crouching on a rocky coastal beach wearing a camel suit and holding a pink tasseled handbag in an outdoor fashion campaign

Ulla Johnson Ulla Johnson Autumn Winter 2025 Campaign 2025

Associated creatives

Ulla Johnson
Ulla JohnsonDesigner
Josh Olins
Josh OlinsPhotographer
Margot Populaire
Margot PopulaireCreative Director
April Hughes
April HughesFashion Editor/Stylist
Margot Populaire
Margot PopulaireArt Director
Diego Da Silva
Diego Da SilvaHair Stylist
Siddhartha Simone
Siddhartha SimoneMakeup Artist
Anita Bitton
Anita BittonCasting Director
Aivita Mūze
Aivita MūzeModel
Nyaduola Gabriel
Nyaduola GabrielModel

Tags

woman crouching on beachwoman crouchingwoman on beachcamel suitcamel blazercamel trouserspink handbagtasseled handbag

Description

This campaign image for the Ulla Johnson Autumn Winter 2025 collection was captured by photographer Josh Olins, with creative direction by Margot Populaire and styling by April Hughes. A model crouches on a textured pebble and rocky shoreline beneath an open overcast sky. She wears a tailored camel-colored suit paired with an extra matching coat draped over her shoulders, holding a small pink handbag with decorative tassels. The natural lighting and muted color palette enhance the atmospheric coastal environment.

Style

Editorial, Vertical, Earthy, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Camel (70%)
Blush (30%)

Background

Rocky Coast

Context

Advertising Campaign