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Brand
TSB Lloyds
ProjectPram

TSB Lloyds Pram 2025

Associated creatives

Studio AKA
Studio AKAProduction
RKCR/Y&R
RKCR/Y&RAgency / Creative
Chernin
CherninMusic / Sound

Tags

animated man and pregnant womanman and pregnant womananimated manpregnant womanbaby prampurple baby pramstore interior

Description

This animated commercial video for the TSB Lloyds project Pram, produced by Studio AKA with agency support from RKCR/Y&R and sound design by Chernin, features an expectant couple shopping inside a brightly lit baby store. The scene showcases stylized 3D animated characters, including a man in a plaid shirt examining a purple baby pram and a pregnant woman standing nearby. The store interior is detailed with shelves displaying toys, stuffed animals, and other baby merchandise. High-end lighting and smooth character animation highlight the playful narrative style of the commercial.