LCBA: Brand Identity

Aug 2024

LCBA’s brand identity project brings together a collaborative design effort from Studio Bergini, Mubien, United Design Lab, Clase, Toben, Studio Oker, Justified Studio, and Studio Sly. The visual system centres on a modular approach to stationery, packaging, and digital motion graphics, emphasizing tactile paper textures and precise typographic hierarchy. Across various collateral, the work explores a wide range of material finishes, from debossed lettering and custom envelope constructions to high-contrast color blocking. Techniques such as emboss & deboss and minimalist layout design underscore a clean, contemporary aesthetic. The identity moves between saturated studio photography and atmospheric, organic compositions, utilizing harsh directional lighting and natural elements to ground the graphic components. This multifaceted brand identity leverages both vector precision and raw, physical textures to establish its presence.

Horizontal, Commercial, Clean

Typography