Tower

Dec 2023

Tower’s brand identity project establishes a contemporary visual language for the accounting sector, balancing corporate structure with playful, narrative-driven design. The system centers on bold, sans-serif typography and a series of vector-based halftone illustrations that visualize the brand’s professional support and growth-oriented messaging. The project incorporates a versatile graphic toolkit, spanning stationery, storefront signage, and motion-led digital assets. Studio Work handled the core graphic design, which is complemented by the whimsical, character-focused illustration work of Totally Okay and kinetic motion graphics by Stephen Grace. The visual output maintains a minimalist, high-contrast aesthetic that adapts across both print and digital touchpoints.

Horizontal, Clean, Commercial