The RaDD Brand Identity 2022

Description

This image presents two vertical graphic design posters created as part of the Brand Identity project for The RaDD. The left poster features a cream background with a textured, speckled dark organic shape, a prominent black rectangular element with bold white lettering, and clean serif typography below reading 'Beliving in Utopia' alongside boxed text boxes. The right poster displays a pale yellow background featuring bold, centered black typography reading 'THINK OF A CITY WHERE THE LIBRARIES GROW OUR FOOD' and featuring the name Karena Evans with director and storyteller labels. The layout demonstrates strong grid alignment, high-contrast typography, and a refined modern aesthetic.

Style

Editorial, Horizontal, Clean, Graphic

Techniques

Typography

Industries

Digital Media & Publishers

Color

Background

Solid Colour

Context

Advertising Campaign