Brand
ProjectBrand Identity

The RaDD Brand Identity 2022
Associated creatives
Tags
Description
This image presents an outdoor advertising poster for The RaDD brand identity project, mounted onto a dark freestanding display case. The poster is positioned in front of a weathered brown brick wall and a black chain-link fence, with industrial steel framework visible overhead. The advertisement features fashion imagery showcasing strapped sandals, a green skirt, and a textured black handbag alongside bold orange typography. The composition is shot straight-on in natural daylight, capturing the urban environment surrounding the display unit.
Style
Vertical, Commercial, Clean
Industries
Bags & Accessories
Color
Jet Black (50%)
Burnt Orange (30%)
Forest Green (20%)
Background
Residential Building
Context
Out of Home (OOH)