The RaDD Brand Identity 2022

Description

This brand identity project for The RaDD showcases a clean directional signpost with blue and white arrow signs pointing toward labs and retail spaces. Set against a clear sky background, the signage features custom typography and branding elements. The composition is paired with a striking black panel displaying large, elegant serif typography reading The Edit Vol. 91. The project features contributions by Mubien, Joanie Brisebois, Giacomo Boffo, Studio Work, and Playtype.

Style

Horizontal, Commercial, Graphic

Techniques

3D render / CGI

Industries

Enterprise & B2B Software

Color

Background

Clear Sky

Context

Brand Film / Corporate Video