Description

This brand identity project for The RaDD showcases a clean directional signpost with blue and white arrow signs pointing toward labs and retail spaces. Set against a clear sky background, the signage features custom typography and branding elements. The composition is paired with a striking black panel displaying large, elegant serif typography reading The Edit Vol. 91. The project features contributions by Mubien, Joanie Brisebois, Giacomo Boffo, Studio Work, and Playtype.