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ProjectBrand Identity
Three large advertising posters mounted outdoors in a sleek dark display kiosk, showcasing typography and photography for The RaDD brand.

Brand Identity 2022

Associated creatives

Mubien
MubienProjects by
Joanie Brisebois
Joanie BriseboisProjects by
Giacomo Boffo
Giacomo BoffoProjects by
Studio Work
Studio WorkProjects by
Playtype
PlaytypeProjects by

Tags

advertising postersadvertising posterpostersoutdoor advertisingbrand identitydisplay kioskbillboard display

Description

This image showcases an outdoor advertising display featuring three large vertical posters for The RaDD brand identity project. The kiosk is structured with a dark metallic frame, positioned outdoors near a concrete walkway and green shrubbery. The left poster uses a stark black background with bold grey typography reading DISCOVER ART EXPERIENCE, featuring a classical bust imagery inset. The middle poster displays a vibrant teal background with red typography reading EXPLORE SHOP EXPERIENCE, accompanied by a blonde woman wearing sunglasses and a red shirt. The right poster features a light cream background with orange typography reading EAT DRINK EXPERIENCE, centered around a top-down view of a beverage glass. Each poster incorporates distinct color schemes, striking sans-serif lettering, and clean modern graphic layouts.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Color

Jet Black (40%)
Cobalt (30%)
Pure White (30%)

Background

Street

Context

Out of Home (OOH)