The Art of Ping Pong

Jul 2021

The Art of Ping Pong brand identity project bridges the gap between functional athletic equipment and contemporary graphic art. Led by graphic design from Campbell Hay, the project establishes a visual language that integrates bold, abstract geometric shapes with a playful, high-contrast color palette. Executed through a series of commercial photography and 3D render / CGI assets, the identity spans custom-designed tables and paddles. The work utilizes clean typography and sharp, architectural lines to transform standard sports gear into collectible objects, emphasizing a refined aesthetic that maintains its utility while exploring decorative print layouts and repeating patterns.

Horizontal, Commercial, Clean

3D render / CGI

Concrete Texture

Advertising Campaign