The Art of Ping Pong: Brand Identity
Brand
Date
Jul 2021
Description
The Art of Ping Pong brand identity project introduces a fresh visual language that bridges the gap between competitive sport and graphic design. Created by Campbell Hay, the identity centers on a series of custom-designed tables and paddles that feature bold, abstract patterns alongside contemporary typography. The project utilizes a mix of 3D render/CGI techniques and studio photography to showcase the equipment, often set against clean, minimalist concrete backgrounds. The result is a highly graphic collection that balances vibrant primary and pastel palettes with sharp, geometric composition.
Style
Horizontal, Commercial, Clean
Techniques
3D render / CGI
Color
Jet Black
Background
Concrete Texture
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.