Brand
ProjectBrand Identity

The Art of Ping Pong Brand Identity 2021
Associated creatives
Tags
Description
An overhead view showing seven miniature ping pong tables arranged in a staggered pattern on a neutral grey concrete floor. Each table features a unique, vibrantly colored tabletop with bold graphic typography, geometric patterns, and a single white ping pong ball resting on the surface. The tables are supported by light wooden folding frames, casting sharp dark shadows across the ground under direct overhead lighting. The composition highlights Campbell Hay's graphic design work for The Art of Ping Pong brand identity.
Style
Artistic, Horizontal, Clean, Graphic
Techniques
Typography, 3D render / CGI
Color
Jet Black (30%)
Crimson (30%)
Lemon (20%)
Background
Concrete Texture
Context
Advertising Campaign