Brand Identity 2021
Associated creatives
Tags
Description
This photograph captures a carefully arranged flat lay of numerous custom ping pong paddles as part of a brand identity project for The Art of Ping Pong, created with graphic design by Campbell Hay. Each paddle displays vibrant pastel and primary colours paired with bold, contemporary typographic layouts and abstract geometric shapes. Small white table tennis balls rest on the wooden surfaces, casting distinct shadows under direct studio lighting. The composition is shot from a high-angle perspective, emphasizing the repeating patterns and meticulous craftsmanship of the collection. The arrangement highlights a playful yet sophisticated intersection of sports equipment and modern graphic art.
Style
Horizontal, Commercial, Clean, Graphic, Retro
Techniques
Typography, 3D render / CGI
Color
Background
Grey Seamless
Context
Advertising Campaign