Simons Canada Icone Womenswear '25 2025

Description

This fashion campaign image for Simons Canada features model Ari Fournier posing outdoors against an ornate white fence and window box filled with flowers. She wears a cream fluffy jacket over a light textured top, paired with dark glossy trousers and a shoulder bag held in her hand. The shot is captured in soft natural light with a gentle, warm colour grade that emphasizes the texture of the garments. Richard Bernardin photographed the scene for the Icone Womenswear 25 project, with casting directed by Justin Robert.

Style

Editorial, Vertical, Warm, Grainy

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Residential Building

Context

Advertising Campaign