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Brand
Simons Canada
ProjectIcone Womenswear '25
Model Ari Fournier wearing a sheer cream ruffled overlay top against an urban backdrop with a French parking sign.

Simons Canada Icone Womenswear '25 2025

Associated creatives

Richard Bernardin
Richard BernardinPhotographer
Justin Robert
Justin RobertCasting Director
Ari Fournier
Ari FournierModel

Tags

ari fourniersheer cream topsheer toptulle ruffle topruffled tunicbrunette woman with bangswoman with bangsbrunette woman

Description

Model Ari Fournier poses in an urban street setting for the Simons Canada Icone Womenswear '25 campaign, photographed by Richard Bernardin. She wears a sheer cream tulle overlay top featuring a gathered drop-waist ruffle over a minimalist bra top and dark trousers, complemented by layered delicate pendant necklaces and gold rings. The shallow depth of field softly blurs the foreground vehicle and an out-of-focus French no-parking sign mounted on a dark textured background wall.

Style

Editorial, Vertical, Moody, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Cream (50%)
Espresso (30%)
Jet Black (20%)

Background

Street

Context

Advertising Campaign