Brand
ProjectIcone Womenswear '25

Simons Canada Icone Womenswear '25 2025
Associated creatives
Tags
Description
Model Ari Fournier stands outdoors on an urban sidewalk leaning gently against an ornate black bollard. She wears an oversized charcoal grey knit V-neck sweater over a black pleated maxi skirt, cinched at the waist with a studded black leather belt featuring a polished metal buckle. A black leather bag hangs over her shoulder as she poses with crossed arms. The softly diffused outdoor lighting creates a muted, moody atmosphere against the subdued tones of the building facade behind her.
Style
Editorial, Vertical, Moody
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Charcoal (40%)
Background
Street
Context
Advertising Campaign