Sijo: Brand Identity

Feb 2022

Sijo’s brand identity project establishes a visual language centered on material tactility and minimalist typography. Developed by High Tide, the identity applies a cohesive design system across physical packaging, product tags, and digital assets, grounding the brand in earthy, neutral tones and clean, sans-serif letterforms. Design direction by Kristina Bartošová informs the project's refined aesthetic, which emphasizes the interplay between natural textiles and industrial elements. Photography by Alexander Kilian documents the collection through a blend of commercial product shots and editorial scenes, utilizing natural light to highlight the intricate weaves and textures of the brand's bedding materials. Copywriting by Thomas Pokorn further unifies the brand across both physical packaging and the Clima collection digital campaign.

Commercial, Clean, Horizontal

Advertising Campaign