Sijo

Feb 2022

Sijo’s brand identity project establishes a refined visual language across packaging, textiles, and digital assets. Created by High Tide, the project centres on a minimalist aesthetic that prioritizes tactile material qualities and clean typography to communicate the brand's focus on sleep and comfort. Design direction from Kristina Bartošová informs the consistent application of earthy tones and high-contrast sans-serif letterforms. Photography by Alexander Kilian emphasizes the texture of quilted fabrics and corrugated cardboard through natural light, while copywriting by Thomas Pokorn integrates clear, intentional messaging across both physical packaging and the Clima collection digital campaign.

Commercial, Clean, Horizontal

Advertising Campaign