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BrandSijo
ProjectBrand Identity
Close-up image of brand packaging for Sijo featuring brown paper texture with white typography and black dot patterns

Sijo Brand Identity 2022

Associated creatives

High Tide
High TideGraphic Design
Kristina Bartošová
Kristina BartošováDesign Direction
Alexander Kilian
Alexander KilianPhotography
Thomas Pokorn
Thomas PokornCopywriting

Tags

sijo brand identitybrand identitypackaging designsijo packagingpaper packaging

Description

This project showcases the brand identity and packaging design for Sijo, created by High Tide with design direction from Kristina Bartošová, photography by Alexander Kilian, and copywriting by Thomas Pokorn. The image features a grid of brown paper packaging surfaces printed with white letter forms and black tactile dot motifs. The composition highlights minimalist graphic design and tactile material qualities. Clean typography and subtle text elements display the brand messaging across the surface. The warm earthy tones and textured finish reflect a thoughtful and refined design approach.

Style

Horizontal, Commercial, Earthy, Clean, Minimalist

Techniques

Typography

Industries

Specialty Retailers

Color

Camel (70%)
Jet Black (20%)
Cream (10%)

Background

Paper Texture

Context

Advertising Campaign