Thorlo
Brand Identity
Jun 2025
The brand identity overhaul for Thorlo positions the performance sock manufacturer through a lens of athletic heritage and modern graphic design. Developed by High Tide, the campaign utilizes a clean, high-contrast aesthetic that bridges the gap between active sports photography and minimalist commercial design. The project integrates bold typography and vibrant color blocks—ranging from saturated pinks and chartreuse to essential monochrome—across digital, motion graphics, and social media assets. By pairing archival sports imagery with modern infographics, the work emphasizes versatility across activities including running, tennis, and golf, anchored by a consistent visual system that highlights both the product's technical function and its competitive spirit.
Horizontal, Commercial
Advertising Campaign
