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Thorlo: Brand Identity

Brand
Thorlo
Date

Jun 2025

Description

Thorlo unveils a refreshed brand identity that bridges athletic performance and modern visual communication. Developed by High Tide, the project centres on a cohesive graphic system that combines high-contrast typography with sports heritage, utilizing vibrant colour blocks and minimalist layouts to define the brand’s utility across activities from tennis to trail running. The execution relies on a clean, motion-forward aesthetic, integrating dynamic motion graphics and bold infographics. By pairing archival photography with saturated, high-speed live-action shots, the visual narrative emphasizes the functional focus of the product. The branding is applied across digital and social platforms, anchored by consistent typography and a clear, performance-driven design language.

Style

Horizontal, Commercial

Context

Advertising Campaign

Associated creatives

High Tide
High TideGraphic Design
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