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BrandSijo
ProjectBrand Identity
Close-up of a person holding a brown branded tag with white text against white bedding and soft light.

Sijo Brand Identity 2022

Associated creatives

High Tide
High TideGraphic Design
Kristina Bartošová
Kristina BartošováDesign Direction
Alexander Kilian
Alexander KilianPhotography
Thomas Pokorn
Thomas PokornCopywriting

Tags

product tagbrown tagpaper tagwoman holding tagperson holding tagbrand tag

Description

This commercial editorial image showcases the Sijo brand identity through a close-up composition. A person with short dark hair is partially visible in profile, wrapped in soft white bedding materials. In the foreground, a rectangular brown paper product tag hangs from a white string, featuring bold white typography spelling out the brand name. Natural light creates gentle shadows and highlights across the subject and textiles, creating a clean, minimal aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign