This brand identity showcase highlights a series of design systems across diverse media, including print collateral, editorial spreads, and motion graphics. The work leans into a clean, minimalist aesthetic, employing grid-based layouts and custom typography to define cohesive visual languages. Projects featured include modular structural designs for playground concepts and comprehensive graphic design assets featuring geometric modular typefaces.
The identity work integrates tactile material studies, pairing matte product packaging and textured paper stocks with sharp, monochrome layouts. Kinetic elements add a layer of digital engagement, with animated gradient fields and motion graphics exploring abstract conceptual themes. Studio Bang-Gu, High Tide, DNCO, Alice Ishiguro Tosey, and Cul-de-sac contributed to the development of these design systems.
