RM Williams
AW 25 Campaign
Apr 2025
The R.M. Williams AW 25 campaign captures a rugged, grounded aesthetic through a series of fashion editorial portraits set against expansive meadow landscapes and neutral studio backdrops. The imagery leans into an earthy palette, utilizing natural light to highlight the textures of denim, knitwear, and leather goods across both outdoor and controlled settings. Creative direction is led by Chloe Rahall, with photography by Simon Lekias. The production was managed by Carmen Cicchinelli Production, featuring fashion styling by Gemma Keil and grooming by Nadine Monley and Joel Forman. The campaign maintains a clean, authentic visual identity, employing techniques like analogue film grain and chiaroscuro lighting to elevate the classic menswear and apparel collection.
Editorial, Vertical
Natural light
Meadow
Advertising Campaign
