RM Williams: AW 25 Campaign

Brand

RM Williams

Date

Apr 2025

Description

The R.M. Williams AW 25 campaign captures a rugged, pastoral aesthetic, positioning the brand's latest apparel within open meadows and natural landscapes. Photographed by Simon Lekias, the series leans into earthy, muted tones, using natural light to highlight textures across denim, knitwear, and leather accessories. The editorial imagery balances outdoor scenes with controlled, clean studio portraiture. Creative direction by Chloe Rahall frames the collection with a refined focus on heritage-inspired menswear and casual styling. Fashion styling for the project was led by Gemma Keil, with grooming by makeup artist Nadine Monley and hair styling by Joel Forman. Production was managed by Carmen Cicchinelli Production.

Style

Editorial, Vertical

Techniques

Natural light

Color

Navy

Background

Meadow

Context

Advertising Campaign