Brand
Sheridan S/S '24 - Colour Your Summer Campaign 2024
Associated creatives
Tags
Description
Sheridan's S/S '24 Colour Your Summer campaign, art directed by Andrea Woo and photographed by Levon Baird, presents a vibrant coastal narrative across a four-panel composition. The imagery features models enjoying a sunlit beach setting, styled with colourful patterned towels, swimwear, and casual summer apparel. Natural outdoor lighting highlights the bright textures and saturated color palette of the beach environment. Hair styling by Joel Forman and makeup by Teneille Sorgiovanni complement the sun-kissed aesthetic. The bold campaign typography reads Colour Your Summer alongside the Sheridan brand signature.
Style
Editorial, Vertical, Saturated, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Specialty Retailers
Color
Royal Blue (40%)
Scarlet (30%)
Pure White (30%)
Background
Sandy Beach
Context
Advertising Campaign