Sheridan S/S '24 - Colour Your Summer Campaign 2024

Description

This image presents a four-panel photographic collage for Sheridan's S/S '24 Colour Your Summer campaign, photographed by Levon Baird with creative direction by Andrea Woo. The frames feature models in summer apparel, including swimsuits, bucket hats, and striped towels against bright outdoor settings. Natural daylight illuminates the scenes, accompanied by light flare effects across the compositions. Bold typographic branding reading COLOUR YOUR SUMMER and SHERIDAN is overlaid across the panels. Hair and makeup styling are handled by Joel Forman and Teneille Sorgiovanni.

Style

Vertical, Commercial, Warm, Golden Hour, Lens Flare

Techniques

Analogue / film, Natural light

Industries

Department Stores

Color

Background

Clear Sky

Context

Advertising Campaign