Selfridges Selfridges - Lunar New Year Campaign 25 2025

Description

This fashion editorial image for the Selfridges Lunar New Year 25 campaign was photographed by Ali Foroughi with art direction by Jeffrey Thomson. Model Zhuo Chen is seated in a modern red chair against a clean backdrop with a red floor. The model wears a vibrant red-and-white floral jacket and matching patterned trousers, paired with metallic silver footwear. In a playful pose, the model balances a white handbag atop their head with one hand while holding a small object in the other. The lighting is bright and even, highlighting the bold graphic prints and saturated colour palette of the composition.

Style

Editorial, Vertical, Saturated

Industries

Designer Fashion

Color

Background

White Seamless

Context

Advertising Campaign