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Brand
Selfridges
ProjectSelfridges - Lunar New Year Campaign 25
Model in dark sunglasses wearing a red patterned jacket against a vibrant red background.

Selfridges Selfridges - Lunar New Year Campaign 25 2025

Associated creatives

Ali Foroughi
Ali ForoughiPhotographer
Jeffrey Thomson
Jeffrey ThomsonArt Director
Zhuo Chen
Zhuo ChenModel

Tags

man in red jacketred jacketman wearing sunglassesman recliningasian modelmodel in red jacket

Description

Fashion editorial campaign imagery for Selfridges Lunar New Year Campaign 25, photographed by Ali Foroughi with art direction by Jeffrey Thomson. Model Zhuo Chen is captured reclining against a vibrant red seamless backdrop, wearing a red patterned jacket, white t-shirt, dark trousers, and dark sunglasses. The composition is horizontally framed with clean studio lighting highlighting the bold red tones of the setting and wardrobe.

Style

Editorial, Horizontal, Saturated

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Crimson (50%)

Background

Coloured Seamless

Context

Advertising Campaign