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Brand
Selfridges
ProjectSelfridges - Lunar New Year Campaign 25
Model holding two lit sparklers wearing a red and white floral jacket and black and white patterned trousers outdoors at night.

Selfridges Selfridges - Lunar New Year Campaign 25 2025

Associated creatives

Ali Foroughi
Ali ForoughiPhotographer
Jeffrey Thomson
Jeffrey ThomsonArt Director
Zhuo Chen
Zhuo ChenModel

Tags

man holding sparklersmanholding sparklerssparklersred and white floral jacketfloral jacketfloral pattern jacketred floral jacketblack and white patterned trouserspatterned trouserstrousers

Description

This portrait from the Selfridges Lunar New Year Campaign 25 features model Zhuo Chen holding two glowing sparklers outdoors at night. The subject wears a striking red and white floral patterned button-down jacket paired with contrasting black and white patterned trousers. The vertical composition utilizes direct flash lighting against a dark architectural exterior backdrop, creating a festive celebration atmosphere.

Style

Editorial, Vertical, Clean, 1980s

Techniques

Flash

Industries

Luxury Fashion Houses

Event

New Year's Eve, Chinese New Year

Color

Scarlet (50%)
Pure White (50%)

Background

Residential Building

Context

Advertising Campaign