Selfridges Selfridges - Lunar New Year Campaign 25 2025

Description

This fashion editorial image for Selfridges Lunar New Year Campaign 25 features model Zhuo Chen seated on a vibrant red studio floor, lifting a large dark handbag overhead. Falling confetti pieces scatter dynamically through the frame, creating a celebratory atmosphere. The model wears a plaid skirt and patterned top with red footwear. Photographed by Ali Foroughi with art direction by Jeffrey Thomson, the composition captures energetic movement against a solid crimson backdrop.

Style

Editorial, Horizontal, Saturated, Warm

Techniques

High-speed / freeze

Industries

Luxury Fashion Houses

Color

Background

Coloured Seamless

Context

Advertising Campaign, Lookbook