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Brand
Selfridges
ProjectSelfridges - Lunar New Year Campaign 25
Model seated on a bright red studio floor holding a large dark handbag overhead amidst falling confetti.

Selfridges Selfridges - Lunar New Year Campaign 25 2025

Associated creatives

Ali Foroughi
Ali ForoughiPhotographer
Jeffrey Thomson
Jeffrey ThomsonArt Director
Zhuo Chen
Zhuo ChenModel

Tags

woman holding handbagwoman holding bagholding handbagwoman in plaid skirtplaid skirtmodel seated on floorseated womanmodelwoman

Description

This fashion editorial image for Selfridges Lunar New Year Campaign 25 features model Zhuo Chen seated on a vibrant red studio floor, lifting a large dark handbag overhead. Falling confetti pieces scatter dynamically through the frame, creating a celebratory atmosphere. The model wears a plaid skirt and patterned top with red footwear. Photographed by Ali Foroughi with art direction by Jeffrey Thomson, the composition captures energetic movement against a solid crimson backdrop.