Selfridges Selfridges - Lunar New Year Campaign 25 2025

Description

This photograph for the Selfridges Lunar New Year Campaign 25 features two models standing amidst rows of red velvet cinema seats in a dimly lit auditorium. The female model in the foreground wears a gold patterned sequin dress paired with patterned tights, a matching sequin handbag, and dark shoes. Standing slightly behind her is a male model wearing a dark red blazer, a silver top, and blue jeans. The lighting is soft and warm, capturing an intimate cinematic atmosphere with rich red tones dominating the background seats. The composition places the subjects centrally within the rows of seating, creating a stylized editorial aesthetic.

Style

Editorial, Horizontal, Cinematic, Warm

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Theatre

Context

Advertising Campaign