Selfridges Selfridges - Lunar New Year Campaign 25 2025

Description

This fashion campaign image for the Selfridges Lunar New Year 25 project features a model seated centrally within a row of plush red velvet cinema seats. The model wears an intricate sequined dress paired with patterned tights and black heels, holding a small embellished handbag in one hand. The background consists entirely of matching red theatre seating with small brass-rimmed drink holders on stands in the foreground. The lighting is warm and directional, accentuating the textures of the sequined garment and the rich red monochrome environment.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Theatre

Context

Advertising Campaign