Santo Cielo’s brand identity project establishes a premium visual language for their range of cured Spanish hams. Developed with graphic design by Pràctica, motion by GIMMEWINGS, and photography by Enric Badrinas, the work leans into a sophisticated aesthetic that balances traditional gourmet food presentation with modern, high-contrast graphic design.
The packaging system utilizes a recurring circular window to reveal the product, set against a bold color palette of yellow, deep green, and black. Typography plays a central role, utilizing elegant gold foil and serif typefaces to create a tactile, minimalist feel. Motion graphics elements further define the brand's premium positioning, incorporating clean, metallic animations that mirror the precise layout found in the print collateral.
