Santo Cielo

Nov 2021

Santo Cielo’s brand identity project establishes a premium visual language for gourmet Spanish charcuterie, blending traditional craftsmanship with a contemporary editorial sensibility. Developed by Pràctica, the identity utilizes bold, high-contrast typography and a saturated color palette to elevate the product presentation across its packaging range. The visual system relies on a clean, minimalist layout, featuring distinctive oval windows that allow the cured ham to act as a focal point within the design. Photography by Enric Badrinas emphasizes the materiality of the packaging, utilizing low-key lighting and studio compositions to highlight metallic gold foil details and matte textures. Complementing the print assets, GIMMEWINGS provides motion graphics that introduce elegant, metallic movements to the brand’s digital presence.

Horizontal, Commercial, Clean, Graphic

CPG / Packaged Food

Black Seamless

Advertising Campaign