Santo Cielo Brand Identity 2021

Description

This image presents the front and back packaging design for Santo Cielo Jamón Serrano, created as part of a brand identity project by Pràctica. The packaging features a striking colour palette of vibrant pink, creamy white, and deep purple typography in a bold serif typeface. The front panel displays an oval window showcasing the cured ham inside, accompanied by Spanish and English product details. The back panel features detailed nutritional information, production descriptions, and a photographic illustration of ham slices alongside a curing hoof. The entire layout is displayed flat against a solid dark background.

Style

Horizontal, Commercial, Minimalist

Industries

CPG / Packaged Food

Color

Background

Black Seamless

Context

E-commerce / Product