Hotel Regina

Dec 2024

Hotel Regina’s comprehensive brand identity project bridges the gap between historical heritage and contemporary hospitality. Centered on the property's 1917 origins, the visual system leans into an editorial aesthetic, utilizing a restrained palette of olive greens and muted neutrals. The identity relies on clean, minimalist typography and a custom suite of wayfinding assets, ranging from room signage to printed collateral, to establish a cohesive atmosphere throughout the guest experience. The project incorporates architectural elements through motion graphics and cinematic photography, documenting the hotel’s art nouveau entrance and interior textures. Creative direction by Josh Nathanson, alongside design by Dennis and Allie Heesh, ensures a unified approach that extends from digital interfaces to physical stationery. The work creates a dialogue between the hotel’s classic foundations and modern guest communication.

Commercial, Clean

Hotels

Brand Film / Corporate Video