This brand identity project for Hotel Regina establishes a sophisticated visual language for the historic Barcelona property. Centred on a palette of muted greens, rich wood tones, and high-contrast typography, the system bridges the gap between classic heritage and contemporary hospitality. Creative direction led by Josh Nathanson, with design by Allie Heesh and branding by Dennis, the work spans a comprehensive suite of print and digital collateral.
The project integrates architectural details with graphic elements, featuring custom serif numerals and minimal emblems that appear across signage, stationery, and bespoke guest guides. Interior photography by Alfie Hayward and Enric Badrinas, alongside spatial concepts by Wit Architects, highlights the hotel's refined ambiance. Motion graphics and animation further animate the brand’s graphic motifs, anchoring the identity in both physical and digital touchpoints.
