Roger&Sons

Nov 2020

This brand identity project for Roger&Sons establishes a cohesive visual language rooted in tactile craft and minimalist graphic design. Developed in collaboration with Foreign Policy, the identity leverages specialized paper stocks from Materica and Fedrigoni to emphasize texture and materiality across stationery, business cards, and project collateral. The aesthetic leans into a clean, modern palette, using custom typography and an ampersand motif to define the brand's presence. Interior retail photography complements the printed assets, showcasing a showroom space that mirrors the brand's commitment to clean, structured forms and natural light. Motion graphics further extend this identity, employing fluid transitions and a neutral colour study to highlight the brand's typographic foundations.

Horizontal, Commercial, Clean