Brand
ProjectBrand Identity
Roger&Sons Brand Identity 2020
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Description
This motion design video showcases the brand identity for Roger and Sons, created in collaboration with Foreign Policy. The sequence features elegant serif typography spelling out the brand name accompanied by a custom ampersand symbol. Throughout the animation, the background colour dynamically shifts through neutral tones, dark brown, grey, deep blue, and light beige. The composition maintains a clean, minimalist aesthetic focusing entirely on typographic form and colour transition.