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BrandRoger&Sons
ProjectBrand Identity
Top-down flat lay of Roger and Sons design sketches, wooden pencil, folding ruler, and green folder on a textured paper background.

Roger&Sons Brand Identity 2020

Associated creatives

Foreign Policy
Foreign PolicyGraphic Design
Materica
MatericaPaper
Fedrigoni
FedrigoniPaper

Tags

design sketchwooden pencilfolding rulergreen folderpencilrulerfoldersketch

Description

A flat lay composition displays design collateral for Roger and Sons, featuring technical sketches, a branded wooden pencil, a folding ruler, and a dark green folder with printed project details. The arrangement rests on cream and neutral textured paper sheets under natural directional lighting. Sharp shadows cast across the surface highlight the tactile grain of the paper and the wooden tools. The arrangement reflects a deliberate craft-focused design process.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Natural light

Color

Camel (50%)
Forest Green (30%)
Cream (20%)

Background

Paper Texture

Context

Editorial