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Brand
Roger&Sons
ProjectBrand Identity
Interior view of a modern wooden retail showroom with light wood shelving, display cabinets, and a spiral staircase

Roger&Sons Brand Identity 2020

Associated creatives

Foreign Policy
Foreign PolicyGraphic Design
Materica
MatericaPaper
Fedrigoni
FedrigoniPaper

Tags

wooden retail showroomretail showroomwooden showroomshowroom interiorlight wood shelvingwood shelvingshelving unitdisplay caseglass display casespiral staircasewooden ceilingtrack lighting

Description

This interior photograph captures a modern retail showroom featuring light wood shelving units, wall-mounted grid panels, and glass display cases. A striking white spiral staircase ascends to an upper level next to a large interior glass partition overlooking an adjoining workshop space. The wooden ceiling structure includes exposed beams and integrated track lighting. A central seating area features black tables and tall stools with blue frames, set against a dark grey floor.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Specialty Retailers

Color

Camel (50%)
Charcoal (30%)
Pure White (20%)

Background

Showroom

Context

E-commerce / Product