London College of Communication: Brand Identity

Jan 2024

The brand identity for the London College of Communication centres on a high-contrast palette of deep blue, white, and magenta, executed through a series of bold typographic systems. The identity prioritises clear, modular layouts that adapt across diverse formats, from architectural environmental graphics and large-scale wheat-pasted posters to tactile editorial brochures. Developed in collaboration with Fedrigoni, the collateral leans into physical material textures, utilising screen print and high-quality paper stocks. The identity integrates motion graphics and digital UI prototyping, using kinetic text and VHS-inspired lo-fi distortion to bridge the gap between static signage and interactive experiences. Creative design by MAKE.

Vertical, Clean