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Brand
RCA
ProjectBrand Identity

RCA Brand Identity 2023

Associated creatives

Josephmark
JosephmarkGraphic Design
Explorers Club
Explorers ClubGraphic Design
Studio Foss
Studio FossGraphic Design
Studio Herrström
Studio HerrströmGraphic Design
Only
OnlyGraphic Design
Studio Albin Holmqvist
Studio Albin HolmqvistGraphic Design
Decimal
DecimalGraphic Design
Order
OrderGraphic Design

Tags

rca brand identitybrand identityrca

Description

This dynamic video showcase presents the brand identity project for RCA, featuring a rapid sequence of music video clips, artist portraits, and interactive web interface screens. The visual journey highlights prominent musicians and artists alongside bold typographic treatments like 'DEFY LABELS' and 'MAKE NOISE THAT MATTERS'. The color palette shifts between vibrant warm oranges, neon greens, and stark monochrome aesthetics, reflecting an energetic and modern digital platform. Various interface mockups demonstrate music discovery tools, playlist collections, and merchandise displays within a cohesive digital experience.