BrandRCA
ProjectBrand Identity
RCA Brand Identity 2023
Associated creatives
Tags
Description
An outdoor advertising campaign display features four large promotional billboards mounted on a construction scaffolding wall. Each panel highlights a different musical artist against a bold, solid-colored backdrop with striking typography reading RapCaviar. The left panel shows a monochrome portrait of Roddy Ricch on red, followed by Jack Harlow standing outdoors on yellow, Megan Thee Stallion with blue-highlighted hair on bright pink, and Tyler, the Creator seated on a bicycle on turquoise. The street-level view shows a pavement and sidewalk foreground beneath the towering promotional display.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Typography, Screen print / silkscreen
Industries
Music
Background
Street
Context
Out of Home (OOH)