The brand identity for the Royal College of Art, developed by Studio Koseda, William Fairbrother, and James Rogers, establishes a visual system blending classical heraldry with contemporary digital art. The project centers on a series of 3D render / CGI sculptural forms, where detailed stone-like crests and organic shapes are contrasted with clean, modern graphic design elements.
Across both static displays and motion graphics, the identity utilizes a consistent palette of vibrant orange overlays, deep blue cords, and textured surfaces. The execution integrates these sculptural assets into urban architectural settings and minimalist exhibition posters. Sound design by James Rogers accompanies the motion sequences, providing a rhythmic framework for the shifting 3D assets.
