RCA

Jul 2024

The Royal College of Art brand identity project presents a synthesis of classical heraldry and contemporary visual communication. Developed for the institution's postgraduate exhibitions, the project features intricate 3D render and CGI assets that reimagine traditional sculptural crests through modern geometric and organic forms. The visual system leans into a high-contrast palette, pairing textured sculptural elements with vibrant orange graphic blocks and clear typographic layouts. The work, executed by Studio Koseda, William Fairbrother, and James Rogers, integrates motion graphics and architectural display applications, utilizing clean, cinematic compositions to bridge the gap between digital sculpture and exhibition signage.

Artistic, Vertical, Clean

3D render / CGI

Grey Seamless

Advertising Campaign, Brand Film / Corporate Video