RCA Brand Identity 2023

Description

An outdoor billboard poster displays a bold typographic advertising campaign for RCA featuring large black capital letters reading SIGN THE BEST DEAL IN THE BUSINESS across a white background. Interspersed within the text are multiple rectangular photographic portrait inserts showcasing diverse individuals against solid green, blue, red, and yellow background panels. The poster is mounted on a dark grey exterior wall with tree shadow patterns cast across the surface. The overall layout reflects a contemporary graphic design and out-of-home advertising context.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Color

Background

Street

Context

Out of Home (OOH)