RCA

Aug 2023

The brand identity project for RCA, developed by Josephmark, establishes a versatile digital-first design system for the music and entertainment sector. The creative work integrates a grid-based visual language that merges archival footage with contemporary graphic design, utilizing a recurring motif of custom typography and high-contrast color palettes. By balancing bold, kinetic motion graphics with minimalist UI elements, the system maintains a cohesive aesthetic across diverse platforms. The project encompasses a comprehensive suite of digital touchpoints, including interactive web interfaces, mobile application mockups, and dynamic promotional sequences. Designed with a focus on user experience, the digital platform incorporates interactive audio mixing modules and streamlined navigation to facilitate music discovery. The visual identity emphasizes modern graphic and typography techniques to reinforce the brand's cultural presence.

Horizontal, Commercial

Motion Graphics

Music

Brand Film / Corporate Video