RCA: Brand Identity

Aug 2023

Josephmark delivers a comprehensive brand identity system for RCA, bridging legacy heritage with a contemporary digital-first aesthetic. The project establishes a versatile visual language centered on bold typography and high-contrast graphic design, integrating archival imagery with modern photographic portraits and custom illustrations. Across both static assets and motion graphics, the system employs a modular grid-based approach, frequently utilizing clean, minimalist layouts punctuated by vibrant orange, pink, and lime green accents. Beyond static branding, Josephmark developed extensive UI/UX components, including interactive audio-mixing interfaces, mobile app mockups, and responsive web platforms designed for music discovery and fan engagement. The identity utilizes motion-heavy techniques, featuring kinetic typography and fluid screen transitions that reinforce a fast-paced, modern cultural aesthetic.

Horizontal, Commercial

Motion Graphics

Brand Film / Corporate Video